Building Products That Scale, Teams That Thrive
AI & Tech Leader | Founder | Startup Advisor
AI & Tech Leader | Founder | Startup Advisor
I'm an AI & Tech Leader at monday.com, where I tech lead the Collaborative Work Management group of ~20 developers. Previously, I co-founded adjusti.co — an ecommerce market intelligence platform acquired by Teikametrics in 2020. I hold an MSc in Machine Learning & Data Science from Reichman University.
Organizations I've worked with
Tech leading the Collaborative Work Management group of ~20 developers, an AI-first organization that embeds AI directly into products to do work for customers and improve collaboration between teams and agents. Serving millions of users worldwide while driving AI integration across the platform.
Led engineering post-acquisition, integrating adjusti.co market intelligence platform and team. Created robust system monitoring user behaviors and marketing performance on Amazon, providing unique market data that dramatically improved Teikametrics AI Bidder.
Co-founded with Alon Maltzov (CEO) an ecommerce market intelligence platform providing insights to help customers make better data-driven decisions. Created comprehensive robust datasets for AI algorithms, enabling best results for AI-based bidders. Built product from 0 to 1 and achieved successful acquisition.
One of Israel's most prestigious and selective entrepreneurship programs at Reichman University. An intensive one-year program combining academic excellence with real-world startup development, mentorship from top entrepreneurs and VCs, and access to Israel's thriving tech ecosystem.
Led technology infrastructure and product strategy for audio books platform. Made strategic technology decisions aligned with short and long-term venture objectives, managing a team of 4 developers.
Three principles that guide my approach to building products and leading teams
Building teams on trust, open and honest communication, and egoless environments. I believe in creating spaces where people can speak freely, share ideas without ego, and grow together through transparent dialogue.
Empowering teams with full ownership and a can-do approach. I believe in learning with your hands, rolling up your sleeves, and taking complete responsibility for outcomes. Action over perfection, results over excuses.
Leading without authority through enablement and customer-centric thinking. I focus on removing blockers, enabling teams to make decisions, and keeping the customer at the center of everything we build.
A decade of experience across the full technology stack
MSc in Machine Learning & Data Science. Building AI-first products with AI agents that autonomously complete work. Created ecommerce market intelligence platforms powering AI-based bidders and optimization systems.
Tech leading ~20 developers in AI-first organization. Leading AI adoption across directorate. Unique experience across all company stages: 0 to 1 (founding), 1 to 100 (early growth), 100 to 1K (scaling), and 1K to 1M+ (massive scale). Expert in technology infrastructure decisions and technical strategy.
Scaled products from tens of thousands to tens of millions of daily requests. Built 24/7 monitoring systems at zip code granularity. Reduced latency 50% through protocol modernization. Led full stack modernization (C# to Node.js/React, Windows to Linux).
Integrated SLOs improving availability from 89% to 99.9% and p99 latency from 84% to 99.9%. Led full refactors deleting 10K+ lines of code. Leading on-call training across international R&D. Knowledge sharing on AI, SLOs, Testing, Observability.
Key achievements that define my journey
Co-founded adjusti.co (with Alon Maltzov) 100% bootstrap with no funding. Built ecommerce market intelligence platform monitoring Amazon & Walmart 24/7 at zip code level. Served 2,000+ brands globally, trusted by top marketing agencies across Europe, USA & Canada. Acquired by Teikametrics in 2020.
From idea to acquisition, fully bootstrapped
Tech lead WorkForms from tens of thousands to tens of millions of daily requests. Tech lead WorkDocs from hundreds to tens of thousands of blocks. Leading AI-first Collaborative Work Management group with AI agents that autonomously complete work for customers.
Serving millions of users with AI-powered products
Integrated SLOs in WorkForms improving availability from 89% to 99.9% and p99 latency from 84% to 99.9%. Integrated SLOs in WorkDocs reducing p99 loading latency from 7.5s to 3.5s. Led full refactor deleting 10K+ lines from monolith.
Achieving world-class reliability and performance at scale
Featured coverage of key milestones and achievements
Coverage of adjusti.co acquisition, bringing ecommerce market intelligence to Teikametrics platform
Represented Israel at L'Oréal Brandstorm international competition after winning Israeli competition during BSc studies
I'm passionate about helping startups integrate AI and navigate the journey from idea to product-market fit. I serve on advisory boards and work closely with founders on:
Advisory Board Member - AI-powered customer support platform
Whether you're looking for advisory support, exploring leadership opportunities, or just want to connect, I'd love to hear from you.